Gener8 Breaks Into Chinese Market with 3D Conversion Contract for The
Grandmaster
Published on May 8, 2014 in MarketWatch.com
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IMAX Movie Listings In Hong Kong
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Showcase Cinemas (Digital 3D)
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Fandango (The Grandmaster: 2013)
http://www.fandango.com/thegrandmaster_164324/movieoverview
Blu-ray (3D)
http://www.blu-ray.com/movies/The-Grandmaster-Blu-ray/79307/
http://www.blu-ray.com/3d/
May 08, 2014 (ACCESSWIRE via COMTEX) -- VANCOUVER, BC / ACCESSWIRE / May 8, 2014
/ Gener8 Media Corp, a leader in 3D film conversion and data management software
solutions for the entertainment industry, announced today it has signed a 3D
conversion contract for The Grandmaster, a film produced by Hong-Kong-based Jet
Tone Films, Annapurna Pictures and co-produced by Beijing-based Bona Film Group
Limited.
Originally released in 2013, The Grandmaster is the story of martial arts master
Ip Man, who later trained Bruce Lee. The film was directed and written by Wong
Kar-Wai and stars Tony Leung as Ip Man. It was nominated for Best Cinematography
(Philippe Le Sourd) and Best Costume Design (William Chang Suk Ping) at the 2014
Academy Awards.
"Our proposed partnership between Gener8's stereoscopic 3D conversion division
and FFD will provide Gener8 with the capital and economies of scale to further
develop our 3D conversion services and gain increased access to film producers
and movie goers in China," said Rory Armes, founder and CEO of Gener8. "We are
thrilled to convert the Academy Award nominated film, The Grandmaster."
"We had originally planned to film The Grandmaster in 3D not only for the
cinematic sensation, but also for the subtlety of the expression of this
beautiful story." said Director Wong Kar Wai. "By partnering with Bona Film
Group and the innovation of Gener8 we now have the opportunity to show the film
as it was always intended - searching for a brand new aesthetic or cinematic
language in the 3D format."
Gener8's unique conversion technology solution has earned the company a top-tier
client roster that includes some of Hollywood's biggest studios: Warner Bros.
Entertainment, 20th Century Fox, Columbia Pictures Industries, Legendary
Entertainment, Marvel Studios, Sony Pictures Entertainment, and more. The
company's most recent 3D conversion, 300: Rise of an Empire, has earned
accolades for its stunning 3D effects. Gener8, which currently has over 200
staff, continues to expand its operations.
According to Paul Becker, Gener8 Executive Producer, "The Grandmaster is an
amazing story by a filmmaker known around the world. We are excited to enhance
its beauty and to work with Wong Kar Wai. The film's pace and look lends itself
to a stylistic 3D, and we are happy to release a top-shelf conversion for
Chinese audiences."
The film, currently slated for the second half of 2014, will be distributed by
Bona Film Group Limited, which was also involved in the distribution of the
original 2D version of the film in mainland China in early 2013, where it
generated approximately RMB 300 million of box office revenue domestically.
http://www.marketwatch.com/story/gener8-breaks-into-chinese-market-with-3d-conversion-contract-for-the-grandmaster-2014-05-08
