Media Studies
http://en.wikipedia.org/wiki/Media

Media is a communication tool used to store and deliver information or data.

Advertising media, various media, content, buying and placement for advertising
Broadcast media, communications delivered over mass electronic communication networks
Digital media, electronic media used to store, transmit, and receive digitized information
Electronic media, communications delivered via electronic or electromechanical energy
Mass media, all means of mass information and communication
Multimedia, communications that incorporate multiple forms of information content and processing
New media, a broad term encompassing the amalgamation of traditional media with the interactive power of computer and communications technology
News media, mass media focused on communicating news
Print media, communications delivered via paper or canvas
Published media, any media made available to the public
Recording medium, devices used to store information
Social media, media disseminated through social interactions

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